ABREXAI — Beyond Imagination
Built for Bharat's gold loan ecosystem

Conversational AI + Analytics for every gold loan company.

Customers chat naturally in Tamil, English or Tanglish across WhatsApp, your website, mobile app and voice calls. Lenders get analytics, renewal automation and operational intelligence — all in one platform.

Try the live AI demo Book a 20-min walkthrough
Trusted by lenders across Tamil Nadu & South India
Aurum Capital·SwarnaFin·Madurai Gold Co.·Chettinadu Loans·Kovai Mutual
A
AbrexAI Assistant
Live · GPT-powered
One AI · four channels

Meet your customers where they already are.

WhatsApp
Verified Business API, native templates, voice notes.
Website
Drop-in chat widget that matches your brand.
Mobile App
iOS & Android SDK · in-app conversational support.
Voice Calls
Tamil-first IVR replacement powered by AI agents.
Platform capabilities

Everything a gold loan business needs — in one assistant.

From answering "balance evlo?" to predicting which customer might leave for a competitor — AbrexAI is built for the rhythms of gold lending.

See all features
Customer support AI
Answers 70%+ of queries — balance, renewal, interest, eligibility — without an agent.
Renewal & collection
Proactive reminders before due dates. Fewer missed payments and auction cases.
Conversational analytics
Sentiment, top queries, branch heatmaps, agent performance — auto-generated.
Tamil voice agent
Customers call and talk naturally. No "press 1 for English" — just conversation.
Lead & loan conversion
Live eligibility estimates, callback scheduling, branch routing — a sales engine.
Retention & risk
Predicts churn and silently triggers retention offers before customers leave.
Tamil-first, Tanglish-fluent

“Balance evlo iruku?”  We understand.

Most gold loan customers don't speak formal English or chaste Tamil. They mix them mid-sentence. AbrexAI is trained on real conversations from across Tamil Nadu — with accents, transliteration, and code-mixing handled out of the box.

“Vanakkam!”“Balance evlo?”“Interest yepo katanum?”“Auction aagumaa?”“என் கடன் இருப்பு?”“Renewal pannuren”
Tamil family running their gold loan via WhatsApp
Real customers · real conversations
98.2% intent accuracy across Tamil & Tanglish
72%
Queries auto-resolved by AI
3.4×
More on-time renewals
₹0.18
Avg cost per conversation
<2s
Response time, 24×7
For the lender

Every conversation becomes business intelligence.

Customer sentiment, branch performance, churn risk, top queries — automatically generated from the AI's real-time conversations.

console.abrexai.com / overviewlive
Aurum Capital · Lender Console
Mon 25 May – Sun 31 May 2026 · Tamil Nadu · 6 branches
+18.4%
12,847
Conversations this week
vs last week
+3.1pp
73%
AI auto-resolved
9,378 chats
−12.3%
1,842
Agent redirections
avg 3m 14s
+₹84k
₹6.55 L
ROI saved this month
vs manual ops
+3.1pp
87.4%
Renewal success rate
vs 81% baseline
+0.3
4.6 / 5
Customer sentiment
weekly avg
AI vs Agent split
This week · 12,847 conversations
73%
handled by AI
  • AI resolved9,378
  • Agent assisted1,798
  • Self-served1,413
  • Voice handover258
💡 Agent hours freed: 412 hrs/week · 51% redeployable
ROI calculator
Live — based on this month's volume
Manual handling cost
₹14
per conversation
AbrexAI cost
₹0.18
per conversation
Conversations this month
47,820
+18% MoM
Saved this month
₹6,55,000
That's ~₹78.6 Lakh on an annual run-rate.
Payback period
11 days
From go-live. Cheaper than 1 senior agent FTE.
Net positive Q1 No setup fees
Conversations over 30 days
Stacked: AI handled · escalated to agent
AI handledEscalated to agent
peak · Sat 11am
Channel mix
All conversations · this week
73%
handled by AI
  • WhatsApp58%
  • Voice21%
  • Web chat14%
  • Mobile app7%
Conversation volume — hourly heatmap
Last 7 days · 24-hour view
LowMediumHighPeak
peak · Sat 11am
036912151821
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Peak hour
11 AM
Quietest
3 AM
Sat / Sun
+22%
Renewal funnel
This month · all branches
01
Renewals due3,284 · 100%
02
Reminded via AI3,152 · 96%
03
Engaged with link2,562 · 78%
04
Paid online2,036 · 62%
05
Renewed (incl. branch)2,857 · 87%
⚡ +3.1pp renewal lift vs pre-AbrexAI baseline (81.3% → 87.4%)
Why customers reached an agent
1,842 transfers · this week
Complex policy question480 · 26%
Document upload help386 · 21%
Branch appointment312 · 17%
Escalation / complaint264 · 14%
Voice → agent transfer248 · 13%
Other152 · 8%
Avg handle time
3m 14s
First-call res.
89%
Re-escalations
2.1%
Top customer queries
Frequency · last 30 days · auto-classified
TGLoan balance38,420
TGRenewal date31,250
TAInterest amount26,410
ENBranch location19,880
TGEligibility check17,220
TAPart-closure12,950
ENDocuments needed9,870
TAAuction concerns6,230
Customer sentiment trend
% positive · per week
W1
62% +
W2
65% +
W3
68% +
W4
71% +
PositiveNeutralNegative
📈 Positive sentiment up +9pp over the last 4 weeks
Branch performance leaderboard
Sorted by customer base
BranchCustomersWeek vol.CSATRenewalsRiskTrend
Salem Five Roads12,480
2,840
★4.892%Low↑
Salem Fairlands9,810
2,105
★4.688%Low↑
Erode Junction7,220
1,580
★4.790%Low↑
Salem Hasthampatti8,920
1,920
★4.484%Med→
Coimbatore RS Puram6,740
1,410
★4.279%Med↓
Namakkal Bazaar5,980
992
★3.971%High↓
At-risk customers
AI-predicted non-renewal · ranked by risk score
GL-9241 · Namakkal Bazaar
Rajeshwari S.
Missed 2 reminders · last reply 18 days ago
Loan: ₹1,42,000
No engagementNegative call
92
risk
GL-7715 · Coimbatore RS Puram
Karthik M.
Negative sentiment in last call · asked about competitors
Loan: ₹86,500
CompetitorSentiment
81
risk
GL-6029 · Salem Hasthampatti
Priya V.
Renewal due 4 days · no engagement on cadence
Loan: ₹2,10,000
Renewal due
76
risk
GL-5188 · Salem Fairlands
Saravanan R.
Opened reminder, did not click pay link
Loan: ₹54,000
Opened, ignored
68
risk
Live activity
Streaming · last 5 min
live
  • LEADNew lead · GL-9912
    20g · ₹1.18L eligible
    just now
  • RISKRisk score raised · GL-9241
    92 (was 84) · no reply 18d
    12s
  • RENEWALRenewal paid via UPI
    GL-7841 · ₹3,400
    32s
  • VOICETamil call resolved
    3m 12s · CSAT 5★
    1m
  • AGENTAgent transfer · branch
    Customer asked about top-up
    2m
  • AIAI insight ready
    Renewal nudge cadence updated
    3m
  • CSAT5★ feedback received
    Salem Fairlands branch
    4m
AI insights
Generated daily from your data · 24h ago
AI
Saturday voice volume up 22% — auto-staff for peak.
Voice handover spikes around 11 AM on weekends. Suggest staffing +2 Tamil voice agents Sat-Sun mornings.
Namakkal Bazaar churn risk climbing for 3rd week.
Renewal rate fell from 78% → 71%. 14 high-risk customers concentrated in this branch. Trigger retention offer.
Tanglish intent accuracy crossed 97% this week.
Add 4 more code-mixed prompts to expand Tanglish coverage — projected +1.2% AI auto-resolve rate.
2 PII near-misses caught by redactor — review template.
Template ‘renewal-conf-v3’ requested raw phone in 0.04% of replies. Auto-redacted. Patch pushed.
Use cases

Seven ways AbrexAI pays for itself in the first quarter.

Every gold loan business has the same three problems: too many repetitive support calls, too many missed renewals, and too little visibility into what customers actually want. AbrexAI fixes all three at once.

Explore solutions
01
Customer support automation
Balance, renewal, interest, branches, documents — all 24×7.
02
Renewal & collection automation
AI nudges customers 5 / 3 / 1 day before due dates, on their preferred channel.
03
Conversational analytics
Auto-generated dashboards from every chat and call.
04
Tamil-first voice agent
A real conversation — not an IVR. Plays nicely with your PBX.
05
Lead capture & loan conversion
Quote loan eligibility live, capture leads, book callbacks.
06
Customer retention engine
Predict churn, deploy offers, save 18% of at-risk accounts.
07
Branch & operational intelligence
Heatmaps of busiest branches, agent benchmarks, complaint trends.
“
Our Salem flagship used to spend 4 hours a day on the phone for balance enquiries. AbrexAI took that to almost zero — and the customers actually prefer it.
L
Lakshmi Subramaniam
Head of Operations · Aurum Capital
“
The renewal reminders alone added 12% to our on-time renewal rate in two months. The dashboard sold itself.
V
Vignesh K.
VP Risk · SwarnaFin
“
It speaks Tamil the way our customers speak it. That trust matters when someone is pledging family gold.
A
Anand Rajan
Founder · Madurai Gold Co.

Drops into your existing LOS & LMS

Read-only or read-write connectors for Finflux, BankerLab, Profile, Newgen, custom core banking systems and your existing CRM. The AI never sees raw KYC unless you explicitly allow it.

  • REST + Webhook + Kafka adapters
  • Branch-level RBAC
  • Audit logs on every conversation
  • PII redaction before model calls

Built for Indian financial compliance

DPDP-compliant by default. Tamil Nadu data residency on request. SOC 2 Type II in progress. Every customer message goes through PII redaction before reaching any third-party model.

  • Data residency in Mumbai / Chennai
  • On-prem deployment available
  • End-to-end encryption
  • Configurable retention policies
Get started

Ready to give every gold loan customer an AI that speaks their language?

Spin up a branded WhatsApp + voice + web assistant in days, not quarters. Bring your data, keep your brand.

Try the live demo Talk to sales